A first website for a carpenter with 30+ years on the tools — taking a newspaper-ad business online, start to finish.
Chris Fella Carpentry is a qualified, fully insured carpenter based in Bruthen, serving East Gippsland. With 30+ years in the trade, Chris builds decks, pergolas, carports and fences, takes on renovations and new homes, and looks after home maintenance, gutters and gardens too. Until now he had always advertised the traditional way, in the local newspaper — so he needed a single, straightforward website, and someone to handle getting online for him from start to finish.
Chris has three decades of craftsmanship behind him, but none of it could be found on a website — his advertising had always been the local paper. The challenge was to take a tradesman with no website and no logo and give him a digital home as honest and well-made as his work: clear about everything he does, upfront about how he quotes, and effortless for an East Gippsland homeowner to contact. And to handle every part of getting online for him.
Getting to know Chris's work, his East Gippsland customers and the way he likes to do business — then gathering his business card, job photos and his own words onto one focused page.
A warm, editorial look drawn straight from Chris's walnut-and-brass business card. Large project photography, a clear list of every service, and a simple "How I work" section that explains his quoting up front.
Vanilla JS and CSS animations — no heavy frameworks. Scroll reveals, a project showcase carousel and a free-quote enquiry form, on a fast, mobile-first single page.
We took care of everything needed to get Chris online, then deployed with speed and accessibility as core requirements — so local searches can finally find him.
"Thirty years of craftsmanship, finally online — a site as straightforward and well-made as the work Chris puts his name to."